Cartier Celebrates Ramadan
Ramadan is one day away and Cartier Middle East is celebrating this holy month in its own special way. By developing a unique regional campaign entitled “The Pursuit of Magnificence”, it highlights the relationship between the Gulf Region and the house in terms of tradition, history and modernity.
The most symbolic moments in Middle Eastern life are captured in this campaign, which also pays tribute to the Maison’s legacy in the Gulf – back to the time when Jacques Cartier visited the region in pursuit of the world’s most exquisite pearls. It also celebrates the founder’s respect for local customs and traditions that influenced the creativity of the house.
Created in collaboration with award-winning design, animation and content creation studio Mill+, this movie also highlights the art of oral storytelling, as the most iconic ‘Hakawati’ voice of Georges Kordahi accompanies the scenes – bringing to life Jacques Cartier’s great story.
Ramadan is one day away and Cartier Middle East is celebrating this holy month in its own special way. By developing a unique regional campaign entitled “The Pursuit of Magnificence”, it highlights the relationship between the Gulf Region and the house in terms of tradition, history and modernity.
The most symbolic moments in Middle Eastern life are captured in this campaign, which also pays tribute to the Maison’s legacy in the Gulf – back to the time when Jacques Cartier visited the region in pursuit of the world’s most exquisite pearls. It also celebrates the founder’s respect for local customs and traditions that influenced the creativity of the house.
Created in collaboration with award-winning design, animation and content creation studio Mill+, this movie also highlights the art of oral storytelling, as the most iconic ‘Hakawati’ voice of Georges Kordahi accompanies the scenes – bringing to life Jacques Cartier’s great story.
