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Issey Miyake's New Fragrance Blooms across Cities
For spring, Issey Miyake's new limited-edition fragrance City Blossom comes to life across cities around the world through the art of paper artist Mademoiselle Maurice. In the shape of beautiful delicate works of colored origami-shaped art, the artist interpreted a flower blossoming by shooting the poetic parcour across each city of London, Paris, Tokyo and New York City. Issey Miyake captures these short-lived moments by documenting the "colored trail" of flying dancing paper florals that draws illusion to the new fragrance: the city is breathing in its first floral scent as the flower blossoms across the cityscape, unveiling the uniquely fresh City Blossom scent.  
 
Follow the scented floral trail of City Blossom in the videos below.








For spring, Issey Miyake's new limited-edition fragrance City Blossom comes to life across cities around the world through the art of paper artist Mademoiselle Maurice. In the shape of beautiful delicate works of colored origami-shaped art, the artist interpreted a flower blossoming by shooting the poetic parcour across each city of London, Paris, Tokyo and New York City. Issey Miyake captures these short-lived moments by documenting the "colored trail" of flying dancing paper florals that draws illusion to the new fragrance: the city is breathing in its first floral scent as the flower blossoms across the cityscape, unveiling the uniquely fresh City Blossom scent.  
 
Follow the scented floral trail of City Blossom in the videos below.








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