For its newest boutique, Van Cleef & Arpels tapped UAE, and more specifically Dubai Mall, to open its newest boutique. Located right before the Mall’s prestigious Fashion Avenue, the latter will open its doors on September 17th and will host the Maison’s enchanting creations.

On this special occasion, Van Cleef and Arpels will unveil its Le Secret high jewelry collection for the first time in Dubai – giving Middle Eastern women the opportunity to discover its mystery and hidden messages, as well as the Maison’s creativity.

“The opening of our fifth boutique in the UAE marks an important milestone in the Maison’s plan to reinforce its presence in the region,” says Alessandro Maffi, Managing Director Middle East and India of Van Cleef & Arpels. “We are looking forward to welcome our clientele to our new home, and showcase some of the creations and stories the Maison holds dear.”

To stay true to Van Cleef & Arpels’ DNA, the boutique will have the Maison’s authentic façade, enhanced in a new yet timeless design. Moving to the inside, a glass chandelier will peacefully transfer the visitors to the house’s world, along the elegant wooden parquet floor, the apartment-like layout of the boutique and its different rooms decorated with hand painted gold leaf panels, silk and velvet draperies surrounding bubble-shaped glass vitrines.