It’s an exciting season for fashion lovers in the Middle-East, as the luxurious brand Vince, is now setting its feet in Dubai, in partnership with Al Tayer Group.
Priming for substantial growth, the brand opened its first regional doors at City Walk, passionately boasting its globally-recognized cashmere sweaters and leather jackets. Considered as a natural step in their aim to shed the light on the brand’s contemporary and urban outlook, the new store is a true reflection of Vince’s minimalist design concept. The open space store features this season’s latest collection, from men’s and women’s ready-to-wear to footwear and handbags. Infused with a picture-perfect nuance, the boutique is intricately modeled with clean lines, bursting in cool tones of grey, white, blue and bronze colors. Vince’s sophisticated yet modern aesthetic continues to impress the fashion scene, as its natural hospitality defines the brand’s spirit righteously so.
Khalid Al Tayer, CEO of Retail Al Tayer Group stated “We are delighted to be entering into a new business partnership with New York brand VINCE to expand their presence in the Middle East. VINCE is a global reference in contemporary fashion and we are confident this is a category with opportunity for strategic growth in our local market. Opening at key retail locations and with the same attention to detail the brand conveys internationally from store design, product selection and marketing, VINCE will provide the finest customer experience to the Dubai shopper.”
While Craig Samuelson, VINCE Vice President of International said: “Launching in the UAE represents a vital step in the expansion of our global business. Over the past decade, Dubai has matured into a luxury retail hub that attracts a very sophisticated customer – both local and tourist – presenting great opportunity for VINCE. We are fortunate to have Al Tayer as our partner, and look forward to tapping into the potential of this key region with their expert support.”
Don’t forget the drop by the light-filled space to view the exquisiteness that is the Spring-Summer 2016 Vince collection!
Cindy Menassa
