Jewelry & Watches
Exclusive - Hermès Celebrates Slim d’Hermès Watch with a Video and a Digital Platform

The Hermès world is one in perpetual motion, just like the world we live in. This year, the French house took innovation to a whole new level by creating “Slim d’Hermès” watch, a staple timepiece that is in line with every woman or man’s daywear and taste through a variety of sizes, metals and functions.

This watch was born from the desire to create something unconventional yet classic, subtle and timeless. Meeting a great success in what it has set out to do, the house of Hermès openly invites men and ladies to dive into the world of “Slim d’Hermès” through a film that captures the urban world’s motion, where time constitutes a treasured companion to the people that are able to seize every moment of it.

A digital platform dedicated to “Slim d’Hermès” reveals the watch in its various forms and features. Visiting www.slimdhermes.com, a clock appears on the screen allowing visitors to deeply discover the watch. A click on the clock’s number 12 unveils the film in which appears a man, a woman or both at once moving freely in different places of the city. The film’s main characters move in step with their own idea of time by playing with the “S” letter on the keyboard. Clicking on the number 8, the platform’s visitors have the opportunity to discover the ultra-thin Manufacture Hermès H1950 movement, while a click on the Swiss made label featured on the bottom of the dial takes them to the different masterful production stages, from the watch’s first sketch to its strap.   

Through a simple technical or aesthetical detail, Slim d’Hermès timepiece reveals itself in a subtle and natural manner that embodies the spirit of its creation.         

 

Mirella Haddad



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