It’s fair to say that Gucci has always channeled a mystical and mysterious vibe through its advertising campaigns. Once again, and for its new timepieces and jewelry campaign, the House did not disappoint.
The campaign counts the story of a fortune-teller welcoming into her place of practice, young people wearing key pieces from Gucci’s watch and jewelry collections. Shots of Gucci’s Ouroboros, GG Running and Le Marché des Merveilles fine jewelry collections alongside timepieces such as G-Frame, G-Timeless and the new automatic watches, take over the campaign ever-so mysteriously, referencing the codes and aesthetics of the House.
Starring legendary American actress Tippi Hedren, the new Gucci campaign is shot and directed by Colin Dodgson, who portrays Tippi Hedren in a magical backdrop of crystals, candles, gilded gold chairs and of course, a crystal ball. We don’t know about you but we can definitely foretell that the campaign will be succeeding with flying colors!
Sift through the Photo Gallery below to view some of Gucci’s new marvels.
