Other Conversations, Miu Miu’s Fall/Winter 2018-2019 Campaign

Miu Miu’s Fall/Winter advertising campaign is fabulous and features our favorite it-girls! Indeed, entitled “OTHER CONVERSATIONS”, the second edition of the brand’s advertising campaign showcases one very interesting short film alongside a series of stills – all of which are directed by Steve Mackey and Douglas Hart and styled by Creative Director Katie Grand.

International faces such as Adwoa and Kesewa Aboah, Georgia May Jagger, Ariel Nicholson, Zoe Thaets and Harriet Verney, take part in a test shoot in a Central London basement, to bring out the inner Warholian in the Miu Miu girl gang. With a mood that screams “don’t mess with me” and a muted color palette with a monochromatic finish, Mackey taps unto the fierceness of the Miu Miu gang – think models sporting braids, bobs and pixie cuts. With this in mind, the director imparts the girl gang with a power like no other. Sift through the Photo Gallery below to view shots of the bold campaign.

Share article

Chloé Unveils Spring-Summer 2019 Campaign

If you’ve ever wondered what female utopia looks like, then you’re in for a pleasant surprise.

For Spring-Summer 2019, Chloé presents a new campaign featuring an artistic collaboration between Creative Director Natacha Ramsay Levi and acclaimed photographer Steven Meisel.

The third short film shot by Steven Meisel brings forth a narrative with Rianne van Rompaey, Carolina Burgin, Hannah Ferguson and Imaan Hammam – all of whom take part of an exotic voyage in Greece where the Mediterranean sun meets feminine utopia.

And so, the Chloé girls flaunt their modernistic hippie spirit in an ever-so gracious manner, just as Natacha Ramsay Levi did back in the House’s Spring-Summer 2019 runway show – think scarf prints, warm colors and everything you already know about hippie modernism. Entitled “A Warm Soft Parade” and shot in New York City, the short film is just another addition to the series of collaborations and films the creative director has already did with Steven Meisel. Within the same spirit, one is transported into the Chloé world, where women are endlessly powerful and fashion is a strong and true language spoken by everyone who’s anyone.

Stay tuned as the full film will be revealed on January 21st.

Share article

A Quick Look at Kim Jones’ First Campaign for Dior Homme

When news broke that Dior Homme had assigned Kim Jones as its new Artistic Director, we were all dying to know what the designer’s fist campaign for the House would look like. Now that we know the answer, we’re as hyped as you.

So get this, the campaign was shot by American photographer Steven Meisel and features the emblematic “BFF” in a suit, conceived by New York-based artist Kaws. Symbolizing Christian Dior, the emblem echoes the monumental centerpiece constructed for the summer 2019 show.

“I wanted this advertising to reflect the spirit of the summer show and the beauty of Dior”, stated Kim Jones, Artistic Director of Dior menswear.

And so, Kim Jones’ designs boast a series of soft and sharp shades of pink, worthy of a new masculine allure. Blending the codes of Haute Couture with that of tailoring and sportswear, the collection brings forth a plethora of bright tones illuminated with yellow, hence reinforcing the dialogue between art and fashion, heritage and daring. Moniker motifs such as the bee, toile de jouy, the Dior oblique canvas, or cannage in laser-cut form are reinterpreted with a hint of humor.

To top it all off, the summer 2019 campaign video – filmed by Jackie Nickerson – captures the collection’s spirit so well, that it communicates the energy and the Neoromanticism with which Kim Jones has infused the new Dior man.

Share article

CHANEL Unveils Cruise 2018-2019 Campaign Starring Penélope Cruz 

It’s with berets, bare shoulders and a gaze towards the horizon that CHANEL takes us on a sailing trip along the Mediterranean. Photographed by Karl Lagerfeld, the house’s Cruise 2018-2019 campaign debuts a new chapter with Penélope Cruz appointed as its new ambassador.

Taking center stage as the campaign’s face and inspiration, the Oscar-winning actress starts her journey into the world of CHANEL and adds her confident elegance to Karl Lagerfeld’s creations. Whether she’s donning knitwear or a tweed jacket, her presence is definitely not unnoticed. At certain moments, she looks you straight in the eyes, while she’s caught looking elsewhere at other moments – maybe she’s picturing her next destination? No matter what goes through her mind, one thing is for sure: her journey is a pleasure.

From the backless evening dresses that recall long nights under the stars to the cardigans and berets that anticipate a refreshing sea breeze, her attires prove what a true CHANEL woman she is!

Swift through the Photo Gallery below and immerse yourself in CHANEL’s Cruise 2018-2019 world with Penélope Cruz.

Share article

City Girls Take Over with Tryano for Fall/Winter 2018-2019

For their Fall/Winter 2018-2019 campaign, Tryano is exploring new horizons with a city life backdrop. Celebrating women and their individuality, the concept department store uses fashion to empower them, give them a voice and most importantly, be part of their journey.

This campaign invites all City Girls on a journey to discover themselves through one of four declarations: #IAmBold for the adventurous woman who is not afraid to play by her own rules, #IAmChic for the elegant, discreet and sophisticated woman, #IAmFierce for the strong leader who pushes the boundaries of conventional fashion, and #IAmVivid for the stylish showstopper.

Sharing some insights about the campaign, General Manager of Tryano Sharmila Murat said: “We live in a world where everything is moving fast; the customer is diverse, young at heart, well connected and knows what she wants. People are looking to be stylish and trendy and at the same time feel unique in their own way. We want to be part of our guests’ journey and inspire them through their fashion discovery.”

To highlight the city life, the campaign was shot in New York with elements such as the zebra crossing, traffic lights and technology in the background. As for the stars, Tryano chose inspirational women from the region: Dana Hourani is #IAmBold, Hannah Rasekh is #IAmChic, Fatma Husam is #IAmFierce and Dana Malhas is #IAmVivid.

To find out who you can relate to the most, click on the following link and take this fun quiz:

Share article

Michael Kors Celebrates 5th Anniversary of Watch Hunger Stop Campaign

Michael Kors is once again unveiling a host of exciting initiatives to support Watch Hunger Stop, the brand’s annual campaign to fight global hunger, in celebration of World Food Day on October 16. Watch Hunger Stop is an initiative in partnership with the United Nations World Food Programme (WFP) and all funds raised support WFP's school meals program.

And so, to celebrate the campaign’s 5th anniversary, Michael Kors has partnered with Eli Sudbrack, a multi-media artist living and working between São Paulo and New York. The latter created the design for this year’s limited-edition t-shirt.

The t-shirts will be available for purchase online for the very first time, and in every Michael Kors lifestyle store in the US as well as select global stores. For every t-shirt sold, Michael Kors will donate 100 meals to children in need through the World Food Programme, and 100% of the profits will go to help feed hungry children. To top it all off, Michael Kors will donate 100 additional meals to WFP if customers “wear it and share it” by snapping a “selfless” selfie in their Watch Hunger Stop t-shirt and posting it online with the hashtag #watchhungerstop.

Kate Hudson and Hailee Steinfeld are also partnering up with the brand to support the cause

“There’s something so simple but so deeply important about the work that the World Food Programme does,” said Hudson. “It is not just that [WFP] feeds children—though they do that and it’s incredible. They also work to support families and education and local economies, working towards a bigger picture that enables communities, and ultimately countries, to get back on their feet. I really do believe that if we work together at this, we will see an end to world hunger.”

The effort also features special-edition watches, with 100 meals donated to WFP for each watch sold. And this year, the Runway watch comes in a gold-tone case in a slimmer profile with a detailed map of the world on a turquoise-hued dial. The unisex style is sold exclusively this fall in select Michael Kors stores worldwide and online at The brand has also created a special Watch Hunger Stop Snapchat geofilter that will launch on October 1. All you have to do is stop by almost any Michael Kors store in the US or UK, snap using the special geofilter, and 25 meals will be donated to WFP.

The world’s first app against global hunger “Share The Meal” has also been launched, unveiling bright, charming graphics, an effortless interface, and a wealth of facts and photos about people and places. A tap on the screen can donate 0.50 $ to help someone in need.

“Hunger is a global problem but it’s also a solvable one,” said Michael Kors. “However once you choose to get involved, you will make a real difference in someone’s life. One of my dreams is to see a world with Zero Hunger, and we are working hard with the United Nations World Food Programme to make that a reality. I’m proud of what Watch Hunger Stop has been able to accomplish so far, but we’re not done. So we continue to work together to zero.”

The Photo Gallery, right this way…

Share article

Coach and Selena Gomez Back at it Again

Coach and Selena Gomez have partnered up yet again to design their second creative collection, featuring the star’s first ready-to-wear pieces designed by Gomez herself in collaboration with Coach Creative Director Stuart Vevers.

The collection includes a series of ready-to-wear, bags, small leather goods and accessories and represents Selena’s powerfully feminine spirit. The pieces include Gomez’s unique touches, including an empowering personal motto written in her handwriting—“Not perfect, Always me”, alongside a bunny motif. Selena’s playful sense of style – most commonly described as sporty-elegant – is scattered around two new bag silhouettes as well, all of which are crafted in smooth leather and finished with antique-inspired crystals and bows

 “I love working with Selena because she brings her strong point-of-view to the design process. I wanted all of the pieces to reflect her style and her charm—and to feel effortless,” said Vevers.

“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”

But what’s even more interesting is the collection’s campaign, shot against the skyline of New York—the city where Coach was founded. The campaign was created with longtime Coach collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.

The Coach x Selena Gomez collection is available now at Coach stores in the UAE at Dubai Mall and Mall of Emirates.

Share article