Michael Kors is once again unveiling a host of exciting initiatives to support Watch Hunger Stop, the brand’s annual campaign to fight global hunger, in celebration of World Food Day on October 16. Watch Hunger Stop is an initiative in partnership with the United Nations World Food Programme (WFP) and all funds raised support WFP's school meals program.
And so, to celebrate the campaign’s 5th anniversary, Michael Kors has partnered with Eli Sudbrack, a multi-media artist living and working between São Paulo and New York. The latter created the design for this year’s limited-edition t-shirt.
The t-shirts will be available for purchase online for the very first time, and in every Michael Kors lifestyle store in the US as well as select global stores. For every t-shirt sold, Michael Kors will donate 100 meals to children in need through the World Food Programme, and 100% of the profits will go to help feed hungry children. To top it all off, Michael Kors will donate 100 additional meals to WFP if customers “wear it and share it” by snapping a “selfless” selfie in their Watch Hunger Stop t-shirt and posting it online with the hashtag #watchhungerstop.
Kate Hudson and Hailee Steinfeld are also partnering up with the brand to support the cause
“There’s something so simple but so deeply important about the work that the World Food Programme does,” said Hudson. “It is not just that [WFP] feeds children—though they do that and it’s incredible. They also work to support families and education and local economies, working towards a bigger picture that enables communities, and ultimately countries, to get back on their feet. I really do believe that if we work together at this, we will see an end to world hunger.”
The effort also features special-edition watches, with 100 meals donated to WFP for each watch sold. And this year, the Runway watch comes in a gold-tone case in a slimmer profile with a detailed map of the world on a turquoise-hued dial. The unisex style is sold exclusively this fall in select Michael Kors stores worldwide and online at michaelkors.com. The brand has also created a special Watch Hunger Stop Snapchat geofilter that will launch on October 1. All you have to do is stop by almost any Michael Kors store in the US or UK, snap using the special geofilter, and 25 meals will be donated to WFP.
The world’s first app against global hunger “Share The Meal” has also been launched, unveiling bright, charming graphics, an effortless interface, and a wealth of facts and photos about people and places. A tap on the screen can donate 0.50 $ to help someone in need.
“Hunger is a global problem but it’s also a solvable one,” said Michael Kors. “However once you choose to get involved, you will make a real difference in someone’s life. One of my dreams is to see a world with Zero Hunger, and we are working hard with the United Nations World Food Programme to make that a reality. I’m proud of what Watch Hunger Stop has been able to accomplish so far, but we’re not done. So we continue to work together to zero.”
The Photo Gallery, right this way…
