In celebration of 150 years of watchmaking, IWC Schaffhausen takes its Museum Jubilee collection to its boutique in Dubai Mall. From September 17 till September 30, the exclusive and iconic collection will be showcased at the boutique – giving watch enthusiasts the opportunity to see historic watches in person.
This exhibition will be highlighting stunning vintage timepieces such as the 1875 Savonnette pocket watch that features a Jones calibre, which allows watch collectors and the brand’s customers to discover IWC’s past, present and future. In addition to the 4 sets of timepieces that will be showcased, the boutique’s visitors can download the IWC Museum App in order to discover the historic timepieces.
“Having the opportunity to bring IWC’s most iconic and historic timepieces to Dubai makes the brand’s 150-year anniversary celebration even more special. It’s definitely a collection that everyone can learn something from while gaining fascinating insights into the history of IWC,” commented Mehdi Rajan, IWC Regional Brand Director Middle East, India and Africa. “We are delighted to present IWC’s history to customers, connoisseurs and collectors from the UAE.”
