Always known for instilling a dimension of dream and emotions into the art of watchmaking, Van Cleef & Arpels draws from its sources of inspiration and heritage to unveil new enchanting masterpieces at Watches & Wonders 2024 in Geneva. In fact, the Maison’s distinctive perception of passing time unfolds through wearable novelties and other precious objects that take the viewer on a surreal journey, while its savoir-faire is highlighted in the most dazzling of ways.

Driven by a movement developed and used by Van Cleef & Arpels for Poetic Complications timepieces, the Lady Arpels Jour Nuit watch – first introduced in 2008 – is reinvented as a source of wonder that captures the poetry in every moment after 3 years of development, and reintroduced in two new 33 and 38-mm models.

Celebrating the freshness of a summer morning, the Lady Arpels Brise d’Été watch displays in its 38mm diameter case white and yellow gold butterflies not only tell the time, but flutter off thanks to an on-demand animation module.

Part of the Extraordinary Objects collection, the Apparition Des Baies Automaton redefines art and luxury through its lacquered rose-gold leaves that gradually open to reveal a white-gold, diamond and sapphire bird spreading its wings with lifelike authenticity.