Runway

Sportmax Fall/Winter 2018-2019 Ready-to-Wear

Fashion is having an ongoing love affair with all things athleisure, but for Sportmax, sportswear has been rooted in their brand DNA right from the start. For Fall 2018, the brand brought their luxurious high-tech fabrics down from the ski slopes and slap bang into the center of chic and sleek. Boxy cut outerwear in the shape of oversized coats - think ankle length off-white shearling and a vivid neon yellow and black colourblock doubled up for ski and work time, whilst deconstructed jackets were layered over loose fit shirts. For a cool take on workwear, slinky fair isle knits were styled with a pleated full skirt or wide leg denim. Little leather bum bags, structured tan leather bags and black white chunky soled ankle boots added an even sportier touch. This was a pure high performance show from textiles to styling.

 

Natalie Théo



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