Jewelry & Watches

Santos de Cartier Campaign Stars Jake Gyllenhaal

Cartier has finally revealed its new Santos de Cartier campaign and it is as fabulous as one would expect. The 60-second film directed by Seb Edwards and starring actor Jake Gyllenhaal, is a tribute to the aviator Santos-Dumont and celebrates the latter’s thrill-seeking spirit.

Indeed, the pioneering aviator was a friend of Louis Cartier, whose life was devoted to the magic of flying and the thrill of adventure. And so, his story is counted through a 60-second film that boasts Seb Edwards’ unabashed talent.

“I wanted to create a Fellini-style fantasy world to tell the thrilling story through the eyes of Cartier, in the most immediate way possible. I tried to capture the spirit of Alberto Santos-Dumont and his obsession with flight, speed and danger. I like to imagine what his dreams might have looked like... and come up with some wild imagery, a kind of abstract fantasy,” stated Seb Edwards. 

The award-winning British photographer instills the film with his powerful signature, alongside an artistic collaboration with American actor and producer Jake Gyllenhaal.



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