Gucci To Showcase its Cruise 2020 Collection in Rome’s Capitoline Museums
If you’re wondering where Alessandro Michele will be presenting Gucci’s Cruise 2020 collection, then stop right now and picture yourself delving into Rome’s oldest museum complex. The Creative Director has always been in touch with the old world, so his choice of location doesn’t come as quite as a surprise to Gucci-lovers – he recently shot the House’s PreFall 2019 collection in the archaeological parks of Pompeii, presented collections in the Dia-Art Foundation in New York City, The Cloisters of Westminster Abbey in London, the Palatine Gallery at Pitti Palace in Florence and the Promenade Des Alyscamps in Arles.
And so, located on the Capitoline Hill, the Museums offer a unique look inside a rich antiquities collection that represents centuries-old history of Ancient Rome. Representing a place reminiscent of his childhood, the museum complex stays in line with Michele’s successful attempt at reframing historical places in contemporary ways for the generations of today and tomorrow. Also, over the next two years, Gucci will make a donation to support the restoration project of the RupeTarpea, the rock face on the southern side of the Campidoglio.