All Images Courtesy of Gucci by Mustafa Khumanpur

The Avenues Mall in Kuwait has now welcomed into its brand-packed space the new Gucci store and it’s even more fabulous than we expected. Spanning over 11000 square feet, the eccentric boutique is home to a full array of men’s and women’s ready-to-wear, alongside a selection of handbags, luggage, small leather goods, shoes, jewelry, watches, silks, eyewear, fragrances, and surely, the Gucci Décor collection.

Customers are invited in a marvelous space that boasts soft elements and harder surfaces all at once, resulting in a unique and beautiful contrast – as a nod to Gucci’s core values. Velvet armchairs playfully juxtapose with rivets as the notions of traditional and modern come together in one single space. The Maison’s moniker eclecticism comes alive with a series of contrasting merchandising elements representing different design codes, taking customers into a playful journey where they get to discover new aspects of the store, every step of the way.

The shopping experience is heightened with a lavish décor, from the sumptuous chairs to the vintage oriental rugs – layered over each other for a more textured effect. As for the women’s client space, it is embellished with orange velvet decorations and Gucci Décor pieces – making it an unforgettable retail experience. In two words? Very Gucci.