Beauty

Gucci Bloom, Alessandro Michele’s First Fragrance for Gucci

After taking over the world of fashion with his creativity, Alessandro Michele steps into the world of fragrances to introduce his first olfactory marvel for Gucci. This blooming fragrance perfectly embodies the unexpected mood of the Gucci woman through its flowery and slightly wild scent.

White flowers such as sambac jasmine and tuberose come together with woody accents of orris roots and the new accord of Rangoon creeper – a vine with red flowers found in India and exclusive to this fragrance.

Actress Dakota Johnson, artist Petra Collins and actress and model Hari Nef form the trio of modern women who represent this fragrance and spread their distinctive beauty and individuality over the video and images captured by Glen Luchford under the creative direction of Alessandro Michele. Meet these gorgeous ladies in the Photo Gallery below.



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