Jewelry & Watches

Experience Hermès Time

Hermès let its imagination run wilder than ever and creates a space that gives you the opportunity to experience time in a very special way.

Yes, one click allows you to lose yourself in Hermès time. Depending on where you are and what time of the day it is, a different experience awaits you. From Tokyo to Hong Kong, London, Los Angeles, Honolulu and Lisbon, the French house immerses you in a digital journey like no other.

Many artists took part in this challenge, with director and filmmaker Tao Tajima transforming our daily life’s landscapes through lighting effects in Tokyo, visionary video artist Phoebe Cheng getting inspired by the heart of her animated city, Hong Kong, set designer and art director Rachel Thomas using her unique skills to create unexpected stories in London, video director Ari Fararooy reinterpreting places in a surrealist manner by juxtaposing elements of real life with visual effects in Los Angeles, experimental animation specialist Lucy Dyson taking us in a fascinating journey to a fantasy world in Honolulu and finally, director, illustrator, editor and animator Jeronimo Rocha expressing his taste for visual narrative by sharing with us all the energy of Lisbon city.

Care to experience time à la Hermès? Visit

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Ulysse Nardin Launches Partnership with Ahmed Seddiqi & Sons

As if this year couldn’t get any better, Ulysse Nardin comes to make it more exciting than ever. In fact, the Swiss luxury brand ended it by announcing its partnership with Ahmed Seddiqi & Sons – proving the latter’s position as the go-to destination for luxury timepieces in the region.

To celebrate this occasion, iconic timepieces by Ulysse Nardin will exclusively be available at the Ahmed Seddiqi & Sons boutiques at prime locations across the UAE, including The Dubai Mall, Mall of the Emirates and Atlantis. As the home of 60 luxury timepieces brands across 65 locations in the UAE, the Swiss brand is the latest addition to the retailer’s ranks.

This is not all, as this exciting partnership is marked by The Classic Tourbillon Falcon watch that is created exclusively for the UAE. In fact, this timepiece uses Ulysse Nardin’s expertise in traditional watchmaking in a 44mm case that captures a falconry scene in the desert at sunrise on its dial, a flying tourbillon, a silicon escapement and a 7-day power reserve. With each watch taking 50 hours of work, only 8 white gold versions of this watch will be available.

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Dubai Celebrates 25 Years of Audemars Piguet’s Royal Oak Offshore

In partnership with Ahmed Seddiqi & Sons, Swiss haute horlogerie manufacture Audemars Piguet hosted a glamorous cocktail event in Dubai this week to celebrate 25 years of Royal Oak Offshore. Welcomed by Nicolas Garzouzi, Chief Executive Officer, Audemars Piguet Middle East and Mohammed Abdulmagied Seddiqi, Chief Commercial Officer, Seddiqi Holding, guests immersed themselves in the universe of the Maison and enjoyed a captivating video projection performance of the dance group Freckled Sky.

This event couldn’t be complete without the discovery of the timepieces of Audemars Piguet. So, Al Serkal Avenue’s INKED witnessed a stunning display of the manufacture’s watches including three novelties launched especially to mark this anniversary. Introduced earlier this year, these three new Royal Oak Offshore models include a re-edition of the original Royal Oak Offshore Selfwinding Chronograph and two brand new Royal Oak Offshore Tourbillon Chronographs with a contemporary dial design.

The re-edition of the original Royal Oak Offshore Selfwinding Chronograph finds inspiration in the original 1993 model aesthetically, while using modern watchmaking knowledge and techniques. As for the two new Royal Oak Offshore Tourbillon Chronographs, they are available on either stainless steel or 18-carat pink gold, each one limited to 50 pieces. Besides the crown and the pushpieces made of ceramic, the brand new dial is a true piece of contemporary architectural work.

Royal Oak Offshore Selfwinding Chronograph


Royal Oak Offshore Tourbillon Chronograph in 18-carat pink gold


Royal Oak Offshore Tourbillon Chronograph in stainless steel

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CHANEL’s Code Coco Watch in the Spotlight… Again

In a place that Mademoiselle Chanel liked to call home, a new tribute to a story, a style and an allure is coming to life. The Ritz Paris witnesses fun and lightheartedness taking over and it’s all thanks to the new Code Coco watch in black ceramic.

Constantly renewing CHANEL’s codes, this timepiece was unveiled in its steel version through a campaign shot in Gabrielle Chanel’s apartment at 31 rue Cambon, starring Alice Dellal, Soo Joo Park, Nozomi Iijima and Alma Jodorowsky. And this time around, the four stars come together at the iconic Ritz Paris to unveil the newest version of this time teller, the fun CHANEL way.

Dressed in what it takes to reflect their style and poise, these fashionable women find the perfect way to complement their looks in this timepiece. In fact, they are absolutely aware of this modern watch’s charm and we couldn’t agree more!

For more on CHANEL’s Code Coco timepiece, check out Let’s Discover the Code Coco Spirit and Chanel Launched Code Coco during Paris Fashion Week.

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Your Must-Have Watches from Van Cleef & Arpels

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