Delving into the more provocative side of the Modern Muse, Estée Lauder unveils the Modern Muse Le Rouge fragrance. Bold and timeless, the scent is inspiring and impactful like the woman who wears it. And who better to embody the power and confidence of such a bold and sexy fragrance than fresh faced beauty and Estée Lauder's Modern Muse, Kendall Jenner?
“It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude,” says Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies. “This woman inspires others through her unwavering confidence, glamour and sophistication. She lives her life to be noticed – and every ingredient in this scent was carefully selected to reflect that.”
Shot in Los Angeles by award-winning music video director, Jonas Akerlund, the TV commercial captures Jenner’s unequivocal energy as she seamlessly alters the world around her one step at a time. The print campaign highlights her beauty, glamour and bold personality.
Modern Muse Le Rouge features a contrast of roses and ripe fruits with a velvet cream accord that captures the dramatic side of the muse’s personality. The ripened roses’ accord is constituted of the juicy fruitiness of Bourgeon de Cassis and Raspberry with a fusion of Pink Pepper, Saffron, Bulgarian Rose and Rose Centifolia. A mix of Madagascar Vanilla, Ambrette, Vetiver and Patchouli along with a fresh touch of Magnolia flower and Jasmine bring out the fragrance’s provocative side.
The fragrance comes with a Modern Muse Le Rouge Shimmering Body Lotion that can be worn alone or as a complement to the Eau de Parfum. In addition, a limited-edition Modern Muse Le Rouge Makeup Collection is made available and features Pure Color Envy Sculpting Lipstick in Envious, Red Ego and Carnal, Pure Color Nail Lacquer in Envious and Pure Color Envy Sculpting Eyeshadow Palette in Pink Mink.
Modern Muse will be available at Estée Lauder counters across the Middle East starting September 2015.
Go behind the scenes with Kendal Jenner on the set of her first Estée Lauder fragrance campaign #modernmuse
Mirella Haddad
