Coach and Selena Gomez have partnered up yet again to design their second creative collection, featuring the star’s first ready-to-wear pieces designed by Gomez herself in collaboration with Coach Creative Director Stuart Vevers.

The collection includes a series of ready-to-wear, bags, small leather goods and accessories and represents Selena’s powerfully feminine spirit. The pieces include Gomez’s unique touches, including an empowering personal motto written in her handwriting—“Not perfect, Always me”, alongside a bunny motif. Selena’s playful sense of style – most commonly described as sporty-elegant – is scattered around two new bag silhouettes as well, all of which are crafted in smooth leather and finished with antique-inspired crystals and bows

 “I love working with Selena because she brings her strong point-of-view to the design process. I wanted all of the pieces to reflect her style and her charm—and to feel effortless,” said Vevers.

“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”

But what’s even more interesting is the collection’s campaign, shot against the skyline of New York—the city where Coach was founded. The campaign was created with longtime Coach collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.

The Coach x Selena Gomez collection is available now at Coach stores in the UAE at Dubai Mall and Mall of Emirates.