Fashion

City Girls Take Over with Tryano for Fall/Winter 2018-2019

For their Fall/Winter 2018-2019 campaign, Tryano is exploring new horizons with a city life backdrop. Celebrating women and their individuality, the concept department store uses fashion to empower them, give them a voice and most importantly, be part of their journey.

This campaign invites all City Girls on a journey to discover themselves through one of four declarations: #IAmBold for the adventurous woman who is not afraid to play by her own rules, #IAmChic for the elegant, discreet and sophisticated woman, #IAmFierce for the strong leader who pushes the boundaries of conventional fashion, and #IAmVivid for the stylish showstopper.

Sharing some insights about the campaign, General Manager of Tryano Sharmila Murat said: “We live in a world where everything is moving fast; the customer is diverse, young at heart, well connected and knows what she wants. People are looking to be stylish and trendy and at the same time feel unique in their own way. We want to be part of our guests’ journey and inspire them through their fashion discovery.”

To highlight the city life, the campaign was shot in New York with elements such as the zebra crossing, traffic lights and technology in the background. As for the stars, Tryano chose inspirational women from the region: Dana Hourani is #IAmBold, Hannah Rasekh is #IAmChic, Fatma Husam is #IAmFierce and Dana Malhas is #IAmVivid.

To find out who you can relate to the most, click on the following link and take this fun quiz: www.tryano.com/personalityquiz.



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