Chloé Unveils Spring-Summer 2019 Campaign

If you’ve ever wondered what female utopia looks like, then you’re in for a pleasant surprise.

For Spring-Summer 2019, Chloé presents a new campaign featuring an artistic collaboration between Creative Director Natacha Ramsay Levi and acclaimed photographer Steven Meisel.

The third short film shot by Steven Meisel brings forth a narrative with Rianne van Rompaey, Carolina Burgin, Hannah Ferguson and Imaan Hammam – all of whom take part of an exotic voyage in Greece where the Mediterranean sun meets feminine utopia.

And so, the Chloé girls flaunt their modernistic hippie spirit in an ever-so gracious manner, just as Natacha Ramsay Levi did back in the House’s Spring-Summer 2019 runway show – think scarf prints, warm colors and everything you already know about hippie modernism. Entitled “A Warm Soft Parade” and shot in New York City, the short film is just another addition to the series of collaborations and films the creative director has already did with Steven Meisel. Within the same spirit, one is transported into the Chloé world, where women are endlessly powerful and fashion is a strong and true language spoken by everyone who’s anyone.

Stay tuned as the full film will be revealed on January 21st.

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A Quick Look at Kim Jones’ First Campaign for Dior Homme

When news broke that Dior Homme had assigned Kim Jones as its new Artistic Director, we were all dying to know what the designer’s fist campaign for the House would look like. Now that we know the answer, we’re as hyped as you.

So get this, the campaign was shot by American photographer Steven Meisel and features the emblematic “BFF” in a suit, conceived by New York-based artist Kaws. Symbolizing Christian Dior, the emblem echoes the monumental centerpiece constructed for the summer 2019 show.

“I wanted this advertising to reflect the spirit of the summer show and the beauty of Dior”, stated Kim Jones, Artistic Director of Dior menswear.

And so, Kim Jones’ designs boast a series of soft and sharp shades of pink, worthy of a new masculine allure. Blending the codes of Haute Couture with that of tailoring and sportswear, the collection brings forth a plethora of bright tones illuminated with yellow, hence reinforcing the dialogue between art and fashion, heritage and daring. Moniker motifs such as the bee, toile de jouy, the Dior oblique canvas, or cannage in laser-cut form are reinterpreted with a hint of humor.

To top it all off, the summer 2019 campaign video – filmed by Jackie Nickerson – captures the collection’s spirit so well, that it communicates the energy and the Neoromanticism with which Kim Jones has infused the new Dior man.

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Coach and Selena Gomez Back at it Again

Coach and Selena Gomez have partnered up yet again to design their second creative collection, featuring the star’s first ready-to-wear pieces designed by Gomez herself in collaboration with Coach Creative Director Stuart Vevers.

The collection includes a series of ready-to-wear, bags, small leather goods and accessories and represents Selena’s powerfully feminine spirit. The pieces include Gomez’s unique touches, including an empowering personal motto written in her handwriting—“Not perfect, Always me”, alongside a bunny motif. Selena’s playful sense of style – most commonly described as sporty-elegant – is scattered around two new bag silhouettes as well, all of which are crafted in smooth leather and finished with antique-inspired crystals and bows

 “I love working with Selena because she brings her strong point-of-view to the design process. I wanted all of the pieces to reflect her style and her charm—and to feel effortless,” said Vevers.

“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”

But what’s even more interesting is the collection’s campaign, shot against the skyline of New York—the city where Coach was founded. The campaign was created with longtime Coach collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.

The Coach x Selena Gomez collection is available now at Coach stores in the UAE at Dubai Mall and Mall of Emirates.

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120 Years of Purposeful Travel with Rimowa

To celebrate its 120th anniversary, Rimowa unveils its first-ever global integrated campaign featuring a select cast of renowned global cultural icons. The latter use their collective mindset – the belief that mastery is a never-ending journey and that one should always be proactive – to celebrate Rimowa’s ethos and its role as a companion in one’s journey.

And so, athlete Roger Federer, Louis Vuitton’s Men’s Artistic Director Virgil Abloh, model Adwoa Aboah, international chef Nobu Matsuhisa and Dior Men’s jewelry designer Yoon Ahn take part in this cinematic initiative by sharing their personal interpretations of what travel has meant for their lives.

The campaign was shot on three continents by five different directors, all of whom worked closely with each cultural icon to create a unique perception of their personal journey. Combined into an anthem film, the five films are accompanied as well by a series of photographs by Brett Lloyd.

"Why settle on one director if you can work with five? ‘Never standing still’ as the core of this campaign demands exciting films and storytelling. We decided to work with five film directors to bring the genuine stories of five famous individuals to life. From Nobu’s Japanese tale to Adwoa’s story of transformation to Virgil’s experimental travel journey. A production maze and marvel on all levels. The campaign culminates in a collected anthem film with the contribution of all five directors. A powerful manifestation to keep moving," said Frank Hahn, Executive Creative Director at Anomaly Berlin.

Alexandre Arnault, CEO at RIMOWA, commented: "For 120 years, RIMOWA has been a leader in quality, innovation and craftsmanship, creating a product that’s loved cross-generationally for its ability to aid in the pursuit of inspiration and discovery through travel. As we look to the future with our heritage in mind, we want to celebrate that mission of relentlessly seeking perfection through action. It’s the shared mindset that both RIMOWA and its most iconic travelers demonstrate in our pursuits." 

Sift through the Photo Gallery below to view snippets of the campaign.

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Dior Presents its Fall/Winter 2018-2019 Campaign

Another season and another ready-to-wear campaign featuring beautiful actress and Dior muse Jennifer Lawrence. Only this time, Dior is highlighting its Fall 2018 collection amidst a campaign shot by Brigitte Lacombe and featuring a backdrop inspired by the self-portraits of surrealist artist Claude Cahun.

Indeed, the artist’s images that typically question identity and gender all served as inspirations for Maria Grazia Chiuri’s designs for this collection. Think masculine fabrics – like that of Christian Dior in his day – and pieces that combine both masculine and feminine hints, all of which come together into one melting pot constituting a 21st-century kind of individuality.

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Dance the Night Away with Saint Laurent

How about an unforgettable soirée for Spring-Summer 2018? Well, it just seems that the Saint Laurent women are really channeling the eighties’ glamorous vibes as they buoyantly get lost in the rhythm. Indeed, Anthony Vaccarello has brought back to life the eighties’ iconic neon nights to kick start the new season.

The campaign film features the House’s moniker models such as Raquel Zimmermann, Anja Rubik, Hiandra Martinez, Maria Miguel, Adut Akech and Cara Taylor – all of whom were portrayed travelling back in time to a place where feathers, epaulettes and one-shouldered dresses are simply de rigueur. Filmed by Inez & Vinoodh, the short film invites us all to step into a memorable roof party, full of the joys of flirty dresses, upbeat vibes, free-spirited models and surely, Anthony Vaccarello’s legendary touch!

Who needs a time machine when you have Saint Laurent’s exceptional codes?

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Chanel Unveils Its Eyewear Campaign for Fall/Winter 2017-2018

This season, Karl Lagerfeld chose to go back in time while staying true to the contemporary style of today. For Chanel’s Fall/Winter 2017-2018 eyewear campaign, he dressed Dutch model Luna Bijl in key looks from this season’s ready-to-wear collection and captured her in an industrial-inspired metallic setting in black and white photographs.

The same spirit takes over the French house’s new eyewear collection, as the designs witnessed a mix of new shapes with a retro feel, and revisited classics with futuristic touches. Unexpected lines also take part in this line, as well as the style that stands half way between femininity and masculinity. Some optical frames were kept minimalistic, simply encircled with metal, while some others came in an XL square shape embellished with a tweed motif and featured metal arms to reflect a sense of feminine audacity like no other.

Despite all these beautiful delights, we couldn’t get the butterfly mask spotted on the runway at Chanel Airspace show out of our minds, and apparently neither could Karl Lagerfeld. With duality lying at the heart of this design, the latter pairs optical lenses with mirrored clip-on sunglasses. They are, just like any element in this collection, an ideal companion for a modern woman.

Visit the Photo Gallery below and take a look at Chanel’s Fall/Winter 2017-2018 eyewear campaign.

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