Chloé Unveils Spring-Summer 2019 Campaign

If you’ve ever wondered what female utopia looks like, then you’re in for a pleasant surprise.

For Spring-Summer 2019, Chloé presents a new campaign featuring an artistic collaboration between Creative Director Natacha Ramsay Levi and acclaimed photographer Steven Meisel.

The third short film shot by Steven Meisel brings forth a narrative with Rianne van Rompaey, Carolina Burgin, Hannah Ferguson and Imaan Hammam – all of whom take part of an exotic voyage in Greece where the Mediterranean sun meets feminine utopia.

And so, the Chloé girls flaunt their modernistic hippie spirit in an ever-so gracious manner, just as Natacha Ramsay Levi did back in the House’s Spring-Summer 2019 runway show – think scarf prints, warm colors and everything you already know about hippie modernism. Entitled “A Warm Soft Parade” and shot in New York City, the short film is just another addition to the series of collaborations and films the creative director has already did with Steven Meisel. Within the same spirit, one is transported into the Chloé world, where women are endlessly powerful and fashion is a strong and true language spoken by everyone who’s anyone.

Stay tuned as the full film will be revealed on January 21st.

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Coach and Selena Gomez Back at it Again

Coach and Selena Gomez have partnered up yet again to design their second creative collection, featuring the star’s first ready-to-wear pieces designed by Gomez herself in collaboration with Coach Creative Director Stuart Vevers.

The collection includes a series of ready-to-wear, bags, small leather goods and accessories and represents Selena’s powerfully feminine spirit. The pieces include Gomez’s unique touches, including an empowering personal motto written in her handwriting—“Not perfect, Always me”, alongside a bunny motif. Selena’s playful sense of style – most commonly described as sporty-elegant – is scattered around two new bag silhouettes as well, all of which are crafted in smooth leather and finished with antique-inspired crystals and bows

 “I love working with Selena because she brings her strong point-of-view to the design process. I wanted all of the pieces to reflect her style and her charm—and to feel effortless,” said Vevers.

“I’m so proud of the collection,” said Gomez. “What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.”

But what’s even more interesting is the collection’s campaign, shot against the skyline of New York—the city where Coach was founded. The campaign was created with longtime Coach collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.

The Coach x Selena Gomez collection is available now at Coach stores in the UAE at Dubai Mall and Mall of Emirates.

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