Fashion
Carolina Herrera Collaborates with Mario Testino for First Global Fall Campaign

This fall, Carolina Herrera joins forces with friend and famed fashion photographer Mario Testino to capture the brand’s first global ad campaign. Featuring all product categories from fashion and accessories to fragrances, the campaign’s images reflect the brand’s strong vision that was established by founder Carolina Herrera 30 years ago.

The Peruvian-born photographer captured the essence of the House with his signature-sophisticated touch. “Doing the Carolina Herrera campaign is really exciting for me in this time in my life - it’s a world I know very well. It’s a South American world coming to America bringing its culture, tradition, values and sense of family and chic. It’s how South Americans like to be dressed and present themselves, but the ethos really belongs to Carolina Herrera herself,” explains Testino.

Reflecting Carolina Herrera’s surroundings, the story is shot in a refined townhouse with a neoclassical décor mixing between mid-century and contemporary artworks and furniture. Selected from the brand’s Fall/Winter 2015-2016 collection, the pieces exude the calm elegance of the season and interpret water in different ways through colors, patterns and shapes.

While the eveningwear included a water-print silk jacquard cocktail dress, an illusion blue silk wave gown and a silk cloud jacquard gown with a deep ocean silk top, the daywear were accompanied by accessories such as the Camelot and Gala bags. Supermodel Lily Aldridge is captured in the campaign’s images in an intimate moment that highlights the familial warmth and vibrant spirit of Latin heritage, all the while remaining fashionable and fun.

The campaign will be published in the September issues of local and international magazines, while behind the scene video and exclusive interviews with the photographer will be revealed through the brand’s social media platforms.

 

Mirella Haddad



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