Calvin Klein has now announced the introduction of the newly rebranded lines of men’s and women’s CALVIN KLEIN 205W39NYC and CALVIN KLEIN sunglasses and ophthalmic eyewear, designed under the creative direction of Raf Simons, the Chief Creative Officer of Calvin Klein.

Following Simon’s unique vision for the American brand, the eyewear collections for the brand will be marketed under the CALVIN KLEIN 205W39NYC, CALVIN KLEIN and CALVIN KLEIN JEANS brand names.

“Raf Simons’ powerful brand vision is driving CALVIN KLEIN forward around the world, category by category. We are extremely proud of the innovative new eyewear designs that he has conceived and created with the team at Marchon to continue the growth of the Calvin Klein eyewear business,” said Steve Shiffman, CEO of Calvin Klein, Inc.

“It has been extremely exciting to see the progressive new direction for CALVIN KLEIN under Raf Simons’ tenure,” said Nicola Zotta, President & CEO of Marchon Eyewear, Inc. “We are incredibly proud of our longstanding and collaborative relationship with Calvin Klein and the creative and innovative designs and products that we are jointly creating to further grow the Calvin Klein eyewear business around the world.”

The new branding comes with a refreshed design approach and contributes to the increase in visibility and the expansion of distribution of retail, travel retail and optical accounts. The launch consequently unveils the latest eyewear offering and the first-ever introduction of optical products under the new luxury CALVIN KLEIN 205W39NYC brand. And so, the new sun and optical eyewear lines bestow upon the customer a wide offering of fashion-forward styles made with innovative materials and injected with progressive colors and lenses for both men and women.