This year, Bulgari celebrates the 40th anniversary of the BVLGARI-BVLGARI logo with a new BVLGARI ROMA collection. Defining the brand’s style for years, the iconic signature is inspired by the brand’s Roman roots.
The logo came to life in 1975 on a unique timepiece – recalling the inscriptions on ancient Roman coins. Two years later, this innovative and artistic emblem was at the heart of the ‘BVLGARI-BVLGARI’ collection to become a prominent and distinctive element of design.
Enclosed in an external gold or steel circle, the bold design is a clear reinterpretation of the first BVLGARI-BVLGARI watch. Evolving with time into various styles with hard colored stones such as coral, onyx and lapis lazuli or diamond-set versions, the small disks are set on fine gold chains or Tubogas bands to create necklaces in varying lengths, bracelets, rings and earrings. The celebrated logo also continued to be reviewed and updated as a decorative motif on numerous creations, including handbags, silk scarves, eyewear, cufflinks and pens.
In the BVLGARI ROMA collection, the house revisits the power of the Roman Empire. Dedicated to Rome – the home city of Bulgari and its source of inspiration – pendants, rings, bracelets and necklaces pay tribute to the house’s aesthetic. The bold and stunning creations reflect through new materials and rich colors a history filled with innovation and creativity.
While the red of Carnelian, the green of Malachite, the blue of lapis lazuli and the shimmer of mother-of-pearl celebrate the hues of ancient Romans’ cherished stones, the green of Jade add a royal touch to a pink-gold flip ring and pendant. Rome’s charm also sees the light in Bulgari’s new black and white sautoirs, which feature the iconic disks in varying sizes with black onyx and white mother-of-pearl.
With six bold jewelry pieces, Bulgari redefines modern uniqueness and sophistication, all the while staying true to its history.
The collection will be available in all Bulgari stores starting September 2015.
Mirella Haddad
