Jewelry & Watches

Bella Hadid, the New Face of Bulgari’s B.zero 1 Jewelry

Since 2017, Bella Hadid has been a natural muse for Bulgari – the house that holds boldness, modernity and joy as its core values. The supermodel was actually the face of the Maison’s Fall/Winter2017 accessories collection and its Goldea The Roman Night fragrance. And now, her joyful and audacious attitude is taking over her first Bulgari jewelry campaign for the B.zero1 collection.

Embodying La Dolce Vita ever-so-perfectly, this twenty-one year old beauty adds her striking looks and sophistication to the campaign that celebrates the line’s new millennium. She proves once again that her five short years in the field were more than enough to make her one of the most in-demand models in the fashion world, and we are not surprised one bit.

Being a fearless woman who is never afraid to break the boundaries, Bella Hadid represents the true spirit of Bulgari’s B.zero 1 collection, as well as the essence of the Roman jewelry house.



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