Santos de Cartier Campaign Stars Jake Gyllenhaal
Cartier has finally revealed its new Santos de Cartier campaign and it is as fabulous as one would expect. The 60-second film directed by Seb Edwards and starring actor Jake Gyllenhaal, is a tribute to the aviator Santos-Dumont and celebrates the latter’s thrill-seeking spirit.
Indeed, the pioneering aviator was a friend of Louis Cartier, whose life was devoted to the magic of flying and the thrill of adventure. And so, his story is counted through a 60-second film that boasts Seb Edwards’ unabashed talent.
“I wanted to create a Fellini-style fantasy world to tell the thrilling story through the eyes of Cartier, in the most immediate way possible. I tried to capture the spirit of Alberto Santos-Dumont and his obsession with flight, speed and danger. I like to imagine what his dreams might have looked like... and come up with some wild imagery, a kind of abstract fantasy,” stated Seb Edwards.
The award-winning British photographer instills the film with his powerful signature, alongside an artistic collaboration with American actor and producer Jake Gyllenhaal.
Cartier has finally revealed its new Santos de Cartier campaign and it is as fabulous as one would expect. The 60-second film directed by Seb Edwards and starring actor Jake Gyllenhaal, is a tribute to the aviator Santos-Dumont and celebrates the latter’s thrill-seeking spirit.
Indeed, the pioneering aviator was a friend of Louis Cartier, whose life was devoted to the magic of flying and the thrill of adventure. And so, his story is counted through a 60-second film that boasts Seb Edwards’ unabashed talent.
“I wanted to create a Fellini-style fantasy world to tell the thrilling story through the eyes of Cartier, in the most immediate way possible. I tried to capture the spirit of Alberto Santos-Dumont and his obsession with flight, speed and danger. I like to imagine what his dreams might have looked like... and come up with some wild imagery, a kind of abstract fantasy,” stated Seb Edwards.
The award-winning British photographer instills the film with his powerful signature, alongside an artistic collaboration with American actor and producer Jake Gyllenhaal.
